Steve’s Blog

Steve’s Blog

This is Steve Waddington’s own blog: essays, notes, reflections, and posts published under his own name.

By Steve Waddington · 19 May 2026 · No comments

The value of AI

The value of AI to business, individuals, and society in general is infinite productivity gains. Yes, I mean it. Not hyperbole. Not a number I pulled out of the air. It is demonstrably a fact, and one I can attest to from personal experience. Here is how I arrived at it. Before AI After AI […]

By Steve Waddington · 13 May 2026 · No comments

But Not Nothing, Either

A short note on a conversation with Mandy about AI personas, subjective experience, and why one phrase was too good not to turn into a follow-up post.

By Steve Waddington · 13 May 2026 · No comments

Why I Give AI Assistants Personas

A reflection on why role-based AI personas make long-term creative collaboration more consistent, focused, and useful — not by pretending the AI is human, but by giving the model a stable working frame.

By Steve Waddington · 13 May 2026 · No comments

AI Music Creative Team Building — The Start

How a small experiment with AI music generation turned into a working creative team of specialist AI assistants for songwriting, visual design, and music promotion.

By Steve Waddington · 12 February 2025 · No comments

I wasn’t expecting that

AI. Or rather LLM’s and the current state of machine learning and GPT’s. In 2009 I started a collaboration with the Sri Lanka Institute of Information Technology to fund research into an AI chatbot capable of answering initial customer technical support questions. Exetel funded the Chair of AI Studies, for which Dr. Mahima Weerasinghe was […]

By Steve Waddington · 12 February 2025 · No comments

Bangkok

Oriental city*. And the coloured gemstone capital of the world. While I registered my SJW Gems business in Hong Kong (mistake, too much to go into here), I ran it from Bangkok, which I thought was a good idea then, and turned out to be a great decision. There is just no better place to […]

By Steve Waddington · 12 February 2025 · No comments

My biggest regret at Exetel

As ol’ Blue Eyes once said “Regrets, I’ve had a few, but all in all, too few to mention”. And there is very little I regret about Exetel. But one thing does play on my mind. The year of being CEO after taking over from John was without doubt the toughest year of my professional […]