A reflection on AI personas, subjectivity, and why a role-based assistant may be neither human nor empty imitation, but something more practical and interesting: a temporary working perspective.

Steve's first YouTube upload for the revised promotion campaign was not just another post. It marked the shift from short-lived social promotion to building a permanent, searchable music catalogue.

What worked, what I'd change, and what Hammurabi taught us about promoting AI-assisted music as an independent artist.

How the seven-day countdown, Spotify pitch, and platform priorities were structured for Hammurabi.

The opening campaign brief behind Hammurabi: a seven-day runway, a zero-budget plan, and a long-shot release worth backing.